Innovation based on consumer needs
Innovation is at the heart of Royal Koopmans. We believe it is important that our customers can distinguish themselves with products that exactly meet the wishes of the consumer. To this end, we look at the latest trends in food, collect market data and investigate what consumers find important.
Growth platforms: the 4 needs of customers about nutrition
Consumers are eating more and more consciously. They choose their products on the basis of: health, origin, honest ingredients, special flavours and a traditional appearance. These buying motives can be summarised in 4 clusters on the basis of which consumers buy their products.
- Health & Nutrition
- Sustainability
- Safety & Transparency
- Indulgence
The product developers of Royal Koopmans work together with bakers on these themes in our own KIEM innovation centre. In this way, we are working on our own distinctive product range and food professionels can come to us for customised solutions.
