20% of your customers is looking for 'Energizing Adventure'. Find out what they want.

At Royal Koopmans, we develop products based on quantified consumer needs & trends. Because only by researching what consumers find important, we can develop products fitting these needs perfectly. Te know exactly what the needs of modern day consumers are, we have executed an extensive consumer survey. This study shows 5 important segments, one of them is Energizing Adventure which we will explain further to you.

High energy, creativity, sense of freedom, search for an exciting life, excitement and innovation. This is what 20% of modern day consumers is looking for in their life: what they do, like and eat.

Let’s show you an image of energizing adventure in a real person. Ernest is an active athlete, who also likes to see a challenge in many things in everyday life. Vacations, for example, he will never enjoy 2 times in the same place. No: experimenting, and daring a little, that is his motto. Living in a high degree of independence from others is the goal. No wonder he strives for a good income. In terms of food, he loves variety, because with ever new dishes he spoils himself, which is why he is frankly curious about new products, he likes to try something. This gives him a sense of creativity and energy. His preferences in terms of taste are downright spicy and surprising. A little vegan is also allowed, but preferably locally sourced.

The product characteristics which are important for these customers are: crunchiness, natural ingredients, locally sourced, plantbased, environment conscious, low in fat, high in protein, low in salt, spicy. This translates to: spicy spices, exotic flavour from all over the world, a pop of colour, and surprising textures for meat or plantbased products.

When it comes to food, consumers want their appetites whetted. They want to enjoy, try new things, push their boundaries and be inspired. Consumer experience; a feast for the senses. Taste covers multiple senses: aroma (smell) and presentation (sight) both contribute to an appetite for food.

That is why Koopmans Senses has developed a revolutionary concept to make the taster feel like everything is just right. By addressing more senses than just taste, we turn culinary enjoyment into a richer experience. An experience that stimulates those four senses and tells a story. That is Koopmans Senses: a unique sensation of taste, texture, aroma and colour for a full sensory experience.

Discover the 5 Taste Sensations here